Buying Print made Simple Part Two

At Palm Group we strongly believe you should have the information you need to take control of the buying of your printing to make sure you get what you want, when you want it, at the price you want to pay.
 
This is why we have created a series of articles which cover a range of jargon and industry terms we use as specialist printers.
 
Spot Colour, Special Colour, Specials, Pantone’s are all terms used by printers.
 
When you hear any of these terms it simply means that the colour you have chosen is produced using the Pantone colour system not the CMYK system as per my previous article. The pantone colour scheme uses a range of pre-prepared colour ‘recipes’ which they call shades.
 
By mixing a combination of the basic colours, over 1,300 shades can be achieved, but these shades do not include metallic, fluorescents, or pastel finishes. The Pantone system offers a suitable colour for every printing situation, however, to maintain the true shade they need to be printed as an individual colour. The CMYK printing process can achieve a representation of your chosen colour, you will need to decide if it is close enough. It’s a little like looking at a paint colour card you might use when comparing paint in a diy store.
 
Pantone colours are perfect for single and multi-colour printing and can be used to create that perfect company image or simply improve the appeal and effectiveness of single colour printed forms.
 
If the printer you are currently using does not have their own design team, and many do not, your printing will cost you more. Why, because they will need to outsource the design element of your printing and they will pass on this charge including their bit, and design studios know how to charge….we have the proof! We have saved our customers £1,000′s by being able to design and implement colour schemes all in house.

Contact us NOW and we will help you save that cost.

Special Offers

2012 Belongs to You

Are you looking for low cost ways to increase your clients & your profit

Palm Print & Design a “family business that takes care of you” offers you a range of services beyond ink on paper

This month we are offering…

DISPLAY POSTERS  ”Don’t be held to ransom by your printer” designs can be produced within 24 hours, all sizes available, any amount (single or more) Whatever your message is, we can get it across more effectively

SALE 25% OFF All Valentine Day related print promotions

FREE Visit Cards when you order your starter pack – You decide what you want Letterheads, Compliment Slips, Leaflets, Invoices (Minimum order £50)