Buying Print made Simple Part Four
At Palm Group we strongly believe you should have the information you need to take control of the buying of your printing to make sure you get what you want, when you want it, at the price you want to pay.
This is why we have created a series of articles which cover a range of jargon and industry terms we use as specialist printers.
The production of artwork which is required to produce your printing was previously considered to be an exclusive domain of the designer/repro house and was shrouded in secrecy. Over the years this has gradually changed with the introduction and development of specialist computer programmes that are now readily available to printers who have their own design departments and increasingly Customers who want to take control of their own business needs by doing it themselves. We actively encourage your participation in this design process and can offer you time with our team in our design department to ensure you achieve exactly what you want or alternatively if you are able, you can provide us with the finished file for us to print from.
Increasingly, our customers are providing us with high quality pdf’s which is simply a data file produced by Adobe Acrobat from the programme you have generated your actual design in, incorporating a few specific settings which we can talk you through.
This short check list will help ensure you are happy with the finished product:
Document Size – Ensure the document size you have worked with is the correct size you want the finished product to be.
Position of text – Ensure all the text has an adequate margin from the edge of the document to enable it to be printed.
Page Numbers – Ensure the page numbers of your book are in the correct order.
Bleed – Ensure that anything that you want to run off the edge of the document has at least a 5mm bleed beyond the document edge.
Images – Ensure any images or graphics you have used are of a high enough resolution to produce a good finished result and are CMYK format (see my first article of this series)
Colours – As above
If you are considering a new image for your business or simply want to design your own business forms give me a ring 01482 568179 and I will talk you through any questions you may have. If the printer you are currently using cannot provide you with this FREE advice you may not achieve the result you are looking for. We have over 25 years experience in achieving fantastic results for our Customers, contact us NOW and we will help you achieve a product that works for you.
Buying Print made Simple Part Three
At Palm Group we strongly believe you should have the information you need to take control of the buying of your printing to make sure you get what you want, when you want it, at the price you want to pay.
This is why we have created a series of articles which cover a range of jargon and industry terms we use as specialist printers.
Choosing the paper to use for your specific job is a personal matter but a few considerations when taken into account will ensure you are happy with the finished product.
When making paper a dilute suspension of wood pulp fibres in water is drained through a screen, so that a mat of randomly interwoven fibres is laid down. Water is then removed from this mat of fibres by pressing and drying to make paper. During this process papers can be made with different surfaces and colours depending on their intended purpose.
For printing colour Brochures and Leaflets for marketing and sales etc the paper used frequently has a gloss or matt coating on both sides and is typically made in shades of white.
For printing Letterheads, Business Cards, Folders, Leaflets, Posters, Forms etc an un-coated paper which is produced in a large variety of colours and thicknesses is usually used.
For printing multi part Invoices, Delivery Notes, Statements, Business Forms etc a specially coated paper is used allowing for a copy to be made without the use of carbon paper typically called NCR (No Carbon Required).
If the printer you are currently using cannot explain to you the different qualities and benefits of the huge range of papers that is available your printing will cost you more. Why, because you may be using a paper that is unsuitable for what you want it to do and it could be more expensive, a large part of your printing cost will be the paper used, make sure you have the correct advice to make the right choice.
We have over 25 years experience in helping our Customers make the correct choice, contact us NOW and we will help you save that cost and produce a product that works for you.
Buying Print made Simple Part Two
At Palm Group we strongly believe you should have the information you need to take control of the buying of your printing to make sure you get what you want, when you want it, at the price you want to pay.
This is why we have created a series of articles which cover a range of jargon and industry terms we use as specialist printers.
Spot Colour, Special Colour, Specials, Pantone’s are all terms used by printers.
When you hear any of these terms it simply means that the colour you have chosen is produced using the Pantone colour system not the CMYK system as per my previous article. The pantone colour scheme uses a range of pre-prepared colour ‘recipes’ which they call shades.
By mixing a combination of the basic colours, over 1,300 shades can be achieved, but these shades do not include metallic, fluorescents, or pastel finishes. The Pantone system offers a suitable colour for every printing situation, however, to maintain the true shade they need to be printed as an individual colour. The CMYK printing process can achieve a representation of your chosen colour, you will need to decide if it is close enough. It’s a little like looking at a paint colour card you might use when comparing paint in a diy store.
Pantone colours are perfect for single and multi-colour printing and can be used to create that perfect company image or simply improve the appeal and effectiveness of single colour printed forms.
If the printer you are currently using does not have their own design team, and many do not, your printing will cost you more. Why, because they will need to outsource the design element of your printing and they will pass on this charge including their bit, and design studios know how to charge….we have the proof! We have saved our customers £1,000′s by being able to design and implement colour schemes all in house.
Contact us NOW and we will help you save that cost.
Buying Print made Simple
At Palm Group we strongly believe you should have the information you need to take control of the buying of your printing to make sure you get what you want, when you want it, at the price you want to pay. We have created a few simple articles and will be uploading them to our website regularly which we hope will explain the common terms used in printing to help you achieve this.
Full Colour Printing, CMYK, Four Colour Printing, Process Colours, are all terms used by printers.
When you hear any of these terms it simply means that all the colours you see on your printed copy is produced using the CMYK color model.
CMYK simply refers to the four inks used in the printing process in varying densities of screen to achieve all the colours you see.
C is cyan (a blue-green colour), M is magenta (a reddish pink colour), Y is yellow, and K is black, (called K because it is the key plate).
At Palm Print & Design we have a four colour printing machine which prints each colour cyan, magenta, yellow and black on each sheet of material as it passes through the machine at the same time.
The picture above of Sunny, Ben’s one year old Rottweiler, he also has a Cocker Spaniel called Meg and a Cat called Ted, shows the CMYK breakdown of colours which, when printed on the same sheet overlay to produce the full colour picture.
If the printer you currently buy from does not have a four colour printing machine your printing will cost you more. Why, because they will need to put the same sheet of material through their machine more than once and you will be charged for the extra time this takes or they will be paying a trade printer to produce your printing and adding their charge on before they pass you the invoice. We have helped customers who have been charged double the cost it should have been. Contact us NOW and we will help you save that cost.
Palm Print & Design supports Hull charities
At Palm Group we believe local businesses should support local charities and activities, one of the many we currently support is the Minsters’ Rail Campaign. The Minsters’ Rail Campaign promotes the re-opening of the train line from Hull to York via Beverley and we have supported the campaign by printing leaflets, newsletters, letterheads, campaign posters and also the photography of events to be used in the local papers and publicity material free of charge for the last 10 years.
The enthusiastic and creative chairman of the campaign is George McManus, a long time friend of ours who recently arranged for the display, over the Christmas period at Beverley Minster, of a 4mm scale model reproduction of Market Weighton Station in the mid 1930s. On Thursday 15th at the opening ceremony we went along as usual to deliver the free leaflets and take the photographs to promote this exhibition.
You can visit the Minster and see the model working, it is superb, or if you would like more information about the campaign visit their website www.minstersrail.org.uk. If you would like any photos to help promote the The Minsters’ Rail Campaign contact us and we will provide free of charge.
If you feel your charity or activity helps the community and would benefit from our support in any way, contact us 01482 568179 and ask for Mike or send us an email I promise I will reply.
Palm Group launches new website
We hope you enjoy our new website, if you are experiencing problems with your web site, paying too much for updating it, not friends with your web designer anymore or do not have a website and would like one like this, visit profitseeker.co.uk and find out how simple it is to attend a training course and launch your own web site where you do not need a web designer. You will leave the course with a working website which you will have added your own content which you will be able to update when and as your business needs it. You will have full controlof your website, all for only £75. Sounds too good to be true, it is very simple you do not have to be a techie, I promise, visit profitseeker.co.uk today and take control of your website NOW.
